The overall research and development of the balance car is insufficient, and the product is not innovative enough.

China is still a country with relatively weak scientific and technological capabilities and a relatively weak sense of innovation. Due to the backward production equipment in the balance car industry, insufficient funds have been invested in the research of new products of the balance car, and the research and development efforts are insufficient, so the innovation ability is low. Compared with western developed countries, China has obvious differences in the development of balance vehicles, and the core technology is in the hands of foreign companies. Although there are many domestic brands in the balance car market in China, there are not many brands that can truly pass the technical barriers and develop innovatively. There are a large number of balance scooter companies with uneven quality.

Chinese entrepreneurs have repositioned the balance scooter, bringing the small and portable balance scooter into everyone’s attention, and the balance scooter industry has also emerged. Many small factories employ cheap labor and use some cheap or even substandard parts as materials to assemble into questionable balance bikes. The boss of the small investment will join the investment promotion agent through the webpage, or through the micro business, form a systematic marketing network. Therefore, when searching on Taobao and JD.com, there will be a large number of low-priced balance cars and hundreds of brands, leaving consumers unable to start.